2022 Jiaxing Rainbow Vegetable Garden Cartoon Vegetables Characters Design Competition

2022 Jiaxing Rainbow Vegetable Garden Cartoon Vegetables Characters Design Competition now is over!

2022 Jiaxing Rainbow Vegetable Garden Cartoon Vegetables Characters Design Competition: 2022 Jiaxing Rainbow Vegetable Garden Cartoon Vegetables Characters Design Competition has been recently opened for entries invites professionals and amateurs in the global design field, aimed at combining the image of vegetables with inspirational design thinking to create the unique cartoon character image for Jiaxing Rainbow Vegetable Garden.

Short description

In order to enrich the publicity of Jiaxing Rainbow Vegetable Garden’s image as well popularity and influence, 2022 Jiaxing Rainbow Vegetable Garden Cartoon Vegetables Characters Design Competition is held by Jiaxing Economic & Technological Development Zone Garden Municipal Construction Co., Ltd. and Young Bird Plan, the international design competition platform.

How many types of vegetables are there in the world? How many types of them have you seen?

Solanum texanum, Black Carrot, Green Romanesco Broccoli, Bell Pepper, Rouge Lettuce, Rainbow sweet potato, MINI BELL(ORANGE)pepper, HABANERO RED pepper, Trichosanthes anguina, Lagenaria siceraria, Caveman's Club Maranka Gourd, Pattypan squash,Cucurbita pepo subsp. ovifera (L.)D.S.Decker, Sweet corn...
A variety of different vegetables get together, and what kind of visual impact will it bring?

Jiaxing Rainbow Vegetable Garden is the first large scale national sightseeing garden with various types of vegetables. It integrates multiple fields such as landscape architecture, vegetable science, soil science, etc. It is located in Jiaxing, bordering Shanghai-Hangzhou Railway on the east, Changshuitang on the west, South Sanhuan Road on the south, and Zuili Road on the north, with a total land area of 553mu. It is organized and constructed by Jiaxing Economic & Technological Development Zone Garden Municipal Construction Co., Ltd. And currently, it is under the process of organic regeneration, and its opening is estimated in early- and mid-April.

Jiaxing Rainbow Vegetable Garden actively explores the ecological development for the integrated Yangtze Delta demonstration area, the national strategy. It is an effective practice for the theory “Lucid waters and lush mountains are invaluable assets”. It is also a vivid case of high-quality development and construction of a model city pilot area for a common prosperity demonstration area.

Jiaxing Rainbow Vegetable Garden is the pioneer of creating the city ecological sharing spaces themed with agriculture. It provides the citizens a place for sightseeing, experience and leisure activities, brings the citizens a sense of beauty, and increases the citizens’ awareness of science. You need to preparare:

➜ create a single cartoon vegetable character on the basis of combining all types of vegetables. There are no limits on types of vegetables, regions, gender, theme and style.

➜ There are no limits on types and methods in creation.

➜ The Work should include the brand character’s three-view drawing, i.e. front, side and back view drawing; and design 3 or more than 3 actions or facial expressions that reveal the unique feature of the character.

➜ a descriptive text, including but not limited to: name of the character, thinking of creation, design narrative and scenes of future application, etc.

➜ The Entrant should keep the original design file or vector file, 300dpi, suitable for printing and production.

The Competition aims at combining the image of vegetables with inspirational design thinking to create the unique cartoon character image for Jiaxing Rainbow Vegetable Garden. It will present Jiaxing Rainbow Vegetable Garden’s characteristics and spirit through the vivid vegetable image.

Submission requirements:

➜ A scheme shall be presented in no more than 2 x A2 sheets in a clear, vertical way and in readable format (with a 10mm page margin) and include following parts:

1. Descriptive text on concept within 300 words (excluding the caption words);
2. The drawings shall include but not limit to: the brand character’s three-view drawing (front, side and back view drawing), renderings, and other detailed drawings, etc.

➜ Sheets in JPG format (no larger than 10MB for each) can be submitted.

➜ A scheme shall be submitted in Chinese or bilingual (English and Chinese).

➜The cover must be submitted online which is the key visual of your design work; it must be uploaded in the size of 1045×654 pixels, 72 dpi, less than 2MB.

Evaluation Criteria:

➜ Principle of brand expression: It should comply with the brand idea and strengthen the cognitive expression of IP brand.
➜ Principle of creativity: The character should be creative and imaginative, with obvious but different image.
➜ Principle of aesthetics: The character should have a vivid style, active and healthy, and is suitable for appreciation. The standards of aesthetics comply with that of the public.
➜ Principle of publicity: The character should be easy for publicity and resonate with the public.
➜ Principle of application: It should have a strong flexibility for shaping and developing as well as an ability of landing.

Who may enter?

The Competition is open to all professionals, students and amateurs of related background including but not limited to design, art and animation. There are no limits on nationality and age. All individuals or groups can participate in the Competition. Each group shall not exceed 3 people.

Prize:

➜ Champion (1 winner): A prize of RMB 30,000 (pre-tax)
➜ Top2 (2 winners): A prize of RMB 8,000 (pre-tax)
➜ Top3 (3 winners): A prize of RMB 3,000 (pre-tax)
➜ Shortlists (20 winners): A prize of RMB 2,000 (pre-tax)

All of the entries will be included in the commemorative album of the competition.