Rebranding Termoli - TerraViva Competitions

Rebranding Termoli - TerraViva Competitions is now open for entries!

Rebranding Termoli - TerraViva Competitions : TerraViva launches Rebranding Termoli, a worldwide place branding competition which invites architects, designers, artists, and creatives to contribute with their ideas to reshaping Termoli’s identity with the aim of capturing the essence of the city and sharing its story with the world.

➜ Short description

launches Rebranding Termoli, a worldwide place branding competition which invites architects, designers, artists, and creatives to contribute with their ideas to reshaping Termoli’s identity with the aim of capturing the essence of the city and sharing its story with the world.

The goal is to enhance the city’s cultural significance and amplify its appeal as a tourist destination, cultural-commercial hub and investment opportunity. Termoli is a charming coastal town in southern Italy, nestled in the heart of the Molise region and overlooking the Adriatic Sea. With a population of approximately 33.000, it is a lively tourist destination renowned for its remarkable cultural heritage.

The city of Termoli stands at the crossroads of history, culture and modernity. This charming coastal town on the Adriatic Sea is undergoing an important transformation, redefining its urban identity on both national and international stages, embracing the power of art and culture as essential tools for this evolution. The competition encourages participants to explore their creativity without limitations, designing a contemporary and innovative identity for the city. The objective is to create a cohesive and positive brand that addresses:

➜ Originality: focus on what makes Termoli unique, its Adriatic charm, its medieval heritage and cultural landmarks. How can these distinctive characteristics be highlighted through design?

➜ Authenticity: reflect carefully on the intrinsic character of Termoli and its people, ensuring that your concept aligns with local values and represents them intelligently and transparently.

➜ Impact: aim for a memorable and enduring solution, utilising compelling storytelling and evocative imagery to ensure the proposal resonates with a diverse audience.

➜ Place Making: the strategy should extend beyond a logo and slogan, embodying the city as a dynamic and welcoming place.

Proposals will directly contribute to Termoli’s urban development and local identity, fostering a strong and cohesive sense of community.

Imagine transforming public spaces with artistic installations, urban furnishings and signage celebrating the extraordinary beauty of the local heritage. Public transport stops, bike-sharing stations and public vehicles could become iconic city landmarks, combining functionality with creative design.

Another approach could involve reimagining underused urban spaces, transforming them into vibrant branded areas that invite social interaction. Temporary events and pop-up markets could showcase local art and craftsmanship, strengthening the bond between the city and its inhabitants. Additionally, a network of informational totems could be designed for placement at the city’s most iconic locations.

The key is to ensure that Termoli's new brand is not just a graphic for brochures but something people experience daily as they navigate the city. Every square, sidewalk and blank façade could tell a story about what makes Termoli unique, leaving a lasting and meaningful impression on visitors.

➜ Who may enter?

The competition is open to architects, landscape designers, interior designers, students, enthusiasts, engineers, artists, makers and anyone interested in the fields of architecture and urban regeneration. Participants can join the competition either individually or with a team.

➜ Prize:

The winning project will be awarded the prestigious “Premio Termoli” and adopted by the Municipality as its new visual identity. Additionally, the three winners and ten honorable mentions will be showcased at the MACTE Museum as part of a dedicated exhibition, further celebrating the innovative contributions of this competition.

Prizes up to 10,000 Euro will be awarded to the winners selected by an international jury panel.

➜ Entry fees:

➜ Early registration (until 21st March 2025): 49 Euro + VAT (22%)
➜ Standard registration (until 18th April 2025): 69 Euro + VAT (22%)
➜ Late registration (until 2nd May 2025): 99 Euro + VAT (22%)