De Shang Yun Porcelain Branding Contest

De Shang Yun Porcelain Branding Contest is now open for entries!

De Shang Yun Porcelain Branding Contest : De Shang Yun Porcelain, in collaboration with Desall, is looking for a new name and brand identity for its Chinese porcelain brand, targeted at a global audience.

Short description

De Shang Yun Porcelain, in collaboration with Desall, is looking for a new name and brand identity targeted at the global market, which includes logo design, distinctive graphic elements, packaging, and shipping solutions. De Shang Yun Porcelain (Xi’an) Brand Operation and Management Co., Ltd. was established in 2023 and is located in the historic city of Xi’an, which is both the starting point of the Silk Road and a key hub for China’s Western Development.

The company focuses on preserving and innovating China’s millennia-old porcelain culture, blending traditional craftsmanship with modern design to offer high-end ceramic artworks to a global audience. De Shang Yun Porcelain, named after the virtues of “De” (morality), embodies excellence in craftsmanship, incorporating elements of nature and culture into its products to create a high-end brand with deep cultural roots and contemporary aesthetics.

Collaborating with the world-renowned porcelain hub of Dehua in Quanzhou, the company works with top international designers to create art pieces that integrate both Eastern and Western cultural elements, establishing a global perspective. Upholding the brand philosophy of “Craftsmanship and Quality,” De Shang Yun Porcelain aims to make each product a timeless masterpiece, celebrated for its fine texture, pure colors, and unique forms. The primary objectives are:

➜ To build a strong, recognizable global brand identity that reflects both deep Chinese cultural roots and a contemporary aesthetic appealing to international tastes.
➜ To present and promote Chinese white porcelain within the international market, focusing on craftsmanship and quality.

The logo will be reproduced across various physical and digital media. Therefore, it is essential to use techniques that ensure compatibility with a wide range of formats, utilizing vector formats (.ai, .eps, .pdf) for optimal reproduction. The company produces a wide range of products, including elegant Chinese-style tableware, Chinese cups, tea sets, and porcelain art. Each product is designed to blend tradition and innovation, ensuring high quality and refined aesthetics.

Entries will be judged by the Sponsor based on the following criteria:

➜ Aesthetic Quality 5/5
➜ Brand Consistency 5/5
➜ Communicative Effectiveness 5/5
➜ Versatility 4/5
➜ Degree of Innovation 3/5

Submission requirements:

➜ Provide detailed descriptions and up to 5 images to effectively present your projects. Images should be in 4:3 format, with .jpg, .gif or .png file formats acceptable. The color mode should be RGB and the maximum size of a single file should be 1 MB.

➜ You’re also invited to use the designated field on the Upload page to attach a .zip file containing vector files and high-resolution versions of the project images. The maximum file size for the .zip archive is 100MB.

➜ All texts provided with your uploads (abstract, description, tags, etc.) should be written in English.

Who may enter?

Participation is open to creative talents of any nationality aged 18 or older.

Prize:

The first prize winner will receive 3000 Euros.