China Design Intelligence Award (DIA)

China Design Intelligence Award (DIA) now is over!

China Design Intelligence Award (DIA): Design Intelligence Award (DIA), the first international academic award in industrial design, established by the highly respected China Academy of Art, has been recently opened for entries invitig all enterprises, colleges, institutions and individuals to participate.

➜ Short description

Design Intelligence Award (DIA) now is calling for entries! This is the first international academic award in industrial designe established in 2015 by the highly respected China Academy of Art created to celebrate innovators and entrepreneurs’ imagination and inventiveness.

This theme of 2021 is “Design Symbiosis”.

Scientific and technological innovation is the first driving force of economic development, and design is an effective way to graft sci-tech into the real world. DIA hope to explore the symbiotic value of design, seek the concurrence of design with new technology, new materials and new equipment. Designing for the world, creating the future. Facing the new normal of COVID-19 and human coexistence, DIA will continue to focus on “Challenge Post Covid-19”, where we will be looking for new revolutionary design that makes a real innovative transformation for the future. In particular, DIA encourages innovation that goes beyond the shackles of tradition and self-constant barriers, promotes taking crisis as the source of future design value and subversive transformation. Design has no boundaries. All kinds of design such as product, software, service and etc. are open for participation.

The winners will be invited to participate in DIA Award Ceremony from September 27, 2021 - September 29, 2021 and other series of activities, and to engage in face-to-face exchanges and cooperation with representatives globally from various industries such as design, academic circles and media, etc. At the same time, they will have the opportunity to be the speakers of “D·WILL” Lectures.

➜ Evaluation Criteria:

DIA evaluation criteria includes 3 layers:

1） The fundamental layer emphasizes the “Principles of Design”, covering functionality, aesthetics, technicality, user-experience and sustainability.
2） The advanced layer emphasizes the “Direction of Design”, spanning contribution to humanity, industry and the future.
3） The top layer emphasizes the “Impact of Design” in regards to social influence and industrial development.

➜ Who may enter?

Both Product Group and Concept Group are open to all enterprises, colleges, institutions and individuals.